Matthew Bertram

Matthew Bertram (also known as Matt Bertram) is the Head of Digital Strategy at EWR Digital and works closely with ModalPoint at the intersection of energy sector advisory, AI visibility, and digital information governance. He is the creator of the LLM Visibility™ framework, which helps organizations control how they are understood, represented, and selected within large language models and AI-driven search systems. Matt has advised companies across energy, legal, healthcare, and industrial markets—focusing on environments where visibility, decision-making, and risk are increasingly shaped by AI. His work connects traditional search, generative engine optimization (GEO), and governance frameworks to ensure organizations are both discoverable and defensible in AI-driven environments.